Available Kits
PR Kits
These customized JW PR Toolkits offer valuable information, ideas and templates for different types of businesses, as well as authors and nonprofits. All of the JW PR Toolkits were created by JW Public Relations, a reputable national PR firm led by a former journalist with more than 20 years of experience in a multitude of industries. The information in these toolkits was developed, written and reviewed by some of the country's best veteran journalists--editors and reporters who work in the print, broadcast and online media every single day. They know what public relations efforts attract attention, and they are sharing this inside information here.
We're Here to Help You.
The JW PR Toolkits series was created out of a single motivation: to help businesses develop and implement low- or no-cost PR campaigns. Other PR firms don't want to share this inside information--they want to charge high prices for a campaign that you, a smart businessperson and entrepreneur, are perfectly capably of doing yourself with the guidance offered in our toolkits.
Written and Reviewed by Top Journalists and PR Pros
The material in each of our PR toolkits was written and reviewed by some of the country's top journalists and PR pros. We are more than happy to share it with you. We're a small business too. It's difficult enough to run a profitable company in any economic climate...but now, it's tougher than ever. The U.S. economy relies on small businesses and entrepreneurs like you, so we want you to succeed. Each of these JW PR Toolkits contains more than 120 pages of valuable information and ideas specifically for your type of business.
They not only provide a great understanding of PR, they will allow you to create and implement a do-it-yourself PR program. At only $49.99, our kits are less than the cost of what most any PR professional will charge to write a simple press release. If you have questions, we are here to help and guide you. We have worked with the country's top journalists and veteran print, broadcast and online editors to put together the best "how to" program that allows businesses to handle PR in-house at an incredibly low cost. What's more, our kits contain specific information, tips and templates relevant to several types of businesses, along with a more general kit that will work for any type of business.
Unlike a book or e-book that you buy once, each PR Toolkit in our series is updated frequently with new articles, tips, tools and templates. If you purchase a kit now, you will receive via email the new and updated kit content before it's even available here.
Each PR toolkit is available for immediate download as a Zip file containing PDF and Word documents. These kits includes documents and templates on topics including:
- About Press Releases
- How to Write a Newsworthy Press Release
- What Makes News?
- Ideas for News Angles
- Glossary of PR Terms
- PR and SEO
- How to Write a SEO Press Release
- Press Release Distribution
- Social Media Releases
- What is a Media Kit?
- Electronic Media Kits
- Visuals: Using Images to Tell Your Story
- Media Pitching
- Media Training
- Crisis Communications
- PR and Social Media
- Maximizing the PR Potential of Your Website
- How to Reach Bloggers
- Strategies for Better Coverage
- TV News
- Customized Template News Releases
- PR Angles for Each Type of Business
