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This comprehensive PR toolkit for small businesses has information, templates, guides and examples that can apply to any type of small business. Content includes: About Press Releases, What Makes News, Ideas for News Angles, Press Release Distribution, Search Engine Optimized Press Releases, Media Kits, the Importance of Visuals, and much more. We've also included several press release templates that you can easily customize with your own business information. This toolkit has everything necessary for you to plan and implement your own do-it-yourself PR campaign...at a total price lower than what most PR firms charge to write a single press release. As a member of JWPRToolkits.com, you'll receive discounts on new toolkit materials and we will automatically email you any updates to the current kit contents. This kit is available for immediate download as a Zip file containing PDF and Word documents.