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In this economy, there is more competition than ever among beauty and spa businesses. Some people might consider such services to be luxuries, while others view things like hair and nails to be essential, especially if looking for a new job. Price and quality are usually top concerns when looking for beauty services. Such businesses need to focus on what differentiates them from the competition, possibly holding events, sponsoring events, promoting package services and new services, and more. A PR program can be the most cost-effective way to get the message out. This toolkit has everything necessary for you to plan and implement your own do-it-yourself PR campaign...at a total price lower than what most PR firms charge to write a single press release. As a member of JWPRToolkits.com, you'll receive discounts on new toolkit materials and we will automatically email you any updates to the current kit contents. This kit is customized for businesses relating to beauty and spa services, with customized news release templates and news angle ideas. This kit is available for immediate download as a Zip file containing PDF and Word documents.