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Writing a great book doesn't guarantee huge sales or attention. You must become very adept at tirelessly promoting yourself and your book. There are many components to a book PR campaign. If you're a self-published author with a small budget, this JW PR Toolkit includes information and press release templates that allow you to implement your own low-cost, do-it-yourself PR campaign...at a total price lower than what most PR firms charge to write a single press release. As a member of JWPRToolkits.com, you'll receive discounts on new toolkit materials and we will automatically email you any updates to the current kit contents. This kit is available for immediate download as a Zip file containing PDF and Word documents.