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Consumers have more choices than ever in healthcare. Physicians, dentists, physical therapists, athletic trainers, physician assistants, therapists, psychologists, psychiatrists and others may find an expensive marketing campaign out of reach. A public relations program can be the best way to attract new patients and it doesn't have to break the bank. This toolkit has everything necessary to plan and implement your own do-it-yourself PR campaign...at a total price lower than what most PR firms charge to write a single press release. As a member of JWPRToolkits.com, you'll receive new toolkit materials and we will automatically email updates to current kit contents. This kit is perfect for businesses relating to the medical and dental professions, with customized news release templates along with ideas for news angles. This kit is available for immediate download as a Zip file containing PDF and Word documents.