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Now more than ever, independent restaurants owners need to establish their businesses as high-profile brands offering unique dining experiences. It's no secret that the restaurant industry is brutal. Competition is fierce. Statistics vary on the new restaurant failure rate, but in all cases the percentage is high. Restaurant operators must create an image that sets them apart from the competition. An expensive marketing campaign may be out of reach, and largely unnecessary. A public relations program can be the best way to achieve sales objectives, and it doesn't have to break the bank. This toolkit has everything necessary to plan and implement your own do-it-yourself PR campaign...at a total price lower than what most PR firms charge to write a single press release. As a member of JWPRToolkits.com, you'll receive discounts on new toolkit materials and we will automatically email you any updates to the current kit contents. This kit was created for businesses relating to food service, with customized news release templates and news angle ideas.