PR is a process. It's crucial to have a well-written, newsworthy press release. Then you must get it to the right person and the targeted media outlet. But it shouldn't stop there. The average editor receives up to 50 press releases a day. How can yours stand out from the crowd? Many times a simple follow-up phone call or email draws attention to your release and allows for a personalized pitch. That can be the difference between getting coverage or languishing at the bottom of the press release pile. Contact jennifer@jwpublicrelations.com for a free consultation and estimate.
