The standard press release is primarily a text document, now commonly distributed through direct e-mail and PR distribution services' Internet feeds. The social media release, on the other hand, is built as a web page, and includes audio, video, photos and interactive features that promote sharing though links to Facebook, LinkedIn, Digg, Technorati, Twitter and more.At the heart of the SMR is still the story you're trying to tell or pitch. But the audience is no longer just journalists looking to rewrite and report your story. Instead, your customers, employees, investors, LinkedIn connections and Facebook friends will see your release directly, and can in turn share the links to your release through their own Internet connections. The SMR adds a viral marketing element to your public relations efforts.
